You built a great life.
Then, midlife happens.

Your story. Part two.
Are you loving it?

You can feel the clock ticking a bit louder now.

Time and energy used to feel infinite. They don't anymore. Retirement is closer now. Your body is sending signals. And the question you keep pushing away is harder to ignore: — "what do I want the next 20 years to actually look like?"

There's a version of your life you haven't lived yet.

Is there a change you've been putting off? A dream that keeps coming back, a business you haven't started, a place you haven't moved to, a chapter you haven't had the courage to open. You know it's there. Something keeps stopping you.

Something shifted.
You're not sure when.

You did everything right. Career, family, money, stability. But somewhere along the way the drive faded and old goals no longer excite you. Are you wondering — is this what I want for the next 20 years, or just what I used to want in the past 20?

Life's second half is the most important and yet least coached.

30+

150+

Clients coached

Years of experience

You're in your 40s or 50s. You've been successful, navigated a career, built things, survived some challenges, started a family. Nobody prepares you for this new chapter where the old goals don't fit anymore and you have to figure out, from scratch, what you actually want the rest of your life to look like.

ASAF HACMON, CERTIFIED MIDLIFE COACH, EX LAWYER, ENTREPRENEUR, INVESTING MENTOR, AND A SR. INTERNATIONAL YOGA TEACHER

That's where I come in, and I know how to help. Not as a therapist. Not as a financial advisor, but as a thinking partner who has lived this transition himself and who brings an incredible blend of skills in business, finance, and mind-body wisdom to sit with you in all of it.

⭐⭐⭐⭐⭐
"Working with Asaf has exceeded every expectation I had. The work we have done has been transformative and improved aspects of my life I did not expect." - Martin K.

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Here's why I'm the right person to help

A truly rare experience

With a law degree and an MBA, I had successful careers in both law and corporate management. I then left to build 3 businesses, taught and coached all over the world, sold a business, built a family, and then relocated it to Portugal. I bring the full picture — not just the personal development bit.

A whole-life thinking

Most coaches work on one thing. As a midlife coach, I work at the intersection of values and topics, because that's where real life happens. Money affects purpose. Purpose affects relationships. Business affects family. We work together on all of it. It all matters.

I've lived every version of this

I had a burnout in a corporate job and had to find my way back. I nearly lost my life to a sudden illness and spent three weeks in intensive care, rethinking everything. I survived a business crisis during a pandemic. I changed careers twice, built and sold a company, and relocated my entire family to a new country from scratch. I don't coach midlife transitions from the outside looking in. I've lived all of it — and come out the other side with something worth sharing.

Quintin S.
★★★★★

"Coaching with Asaf has been a game-changer for me. I have never been listened to in such a healing manner. The open space during our sessions has been instrumental in my success and the mindset work we've done is just brilliant".

Ingrid M.
★★★★★

"I feel so comfortable in Asaf's presence to be myself and share my struggles or need for clarity. I fully trust him for his observations and humility. He follows his intuition but always encourages me to discover my own truth and inner authority".

Clients' Reviews

T E S T I M O N I A L S

Martha M.
★★★★★

"Asaf has helped me so much. I always felt safe and understood. There was never any judgment or any hint of good vs bad. He tailored his approach to my needs and I am so grateful because it helped me become a better version of myself".